Product management advisory & consulting services

Services

B2B product consulting

 
 

For 10 years, theProductPath has provided product management expertise to dozens of startups, early-stage and growth-stage software companies to elevate their organizations.


Product Advisory

I offer strategic advisory and hands-on leadership for enterprise software companies seeking to optimize their product management capabilities. As a Product Advisor, I specialize in conducting comprehensive product opportunity assessments, developing data-driven product strategies, and crafting product roadmaps that align with business objectives. I provide actionable guidance across the entire product development lifecycle, ensuring efficient delivery and market success.


Product Coaching

I also serve as a Product Team Coach and fractional Head of Product, empowering teams to excel through tailored coaching and fostering a culture of innovation and continuous improvement. I bridge the gap between strategy and execution by providing interim leadership to build high-performing teams, refine go-to-market strategies, and achieve meaningful growth.

product consulting expertise

  • Product Strategy: Strategic planning, product roadmapping, and balancing business and market priorities.

  • Market Insight & Positioning: Market research, customer segmentation, competitive analysis, and growth strategies.

  • Software Product Development Lifecycle (PDLC): Concept through deployment and ongoing maintenance.

  • Execution & Optimization: Business case development, product launch, team performance improvement, and GTM optimization.

  • Cross-functional Leadership: Portfolio investment analysis, technology and vendor selection, and lifecycle management.

With a track record of fostering high-performing teams and driving products that resonate in the market, I help clients achieve their product goals while navigating complex growth and scaling challenges.

 

Testimonials

 

 
 
Steven has been a game-changer for madefor solutions, driving our go-to-market efforts with strategic pricing, polished sales materials, and a strong digital presence. His ability to streamline internal processes and create impactful growth tools has set us up for long-term success.
— Michael C., Founder of madefor solutions

 
 
We were struggling to narrow down the most important benefits in our value proposition. TheProductPath helped us separate our reseller message from our consumer message, ultimately simplifying our solution and improving our conversion results.
— Brett Moody, Founder of Eldest Daughter
 
 

 
 
theProductPath has been the most helpful support for our company. Everything from product development to creating our investor pitch was done effectively, professionally, and quickly.
— Christopher Flint, Founder of Infiniteach
 
 

 
 
Steven has the uncommon ability to truly understand customer needs, form a vision to address those needs and activate a cross-discipline team to deliver on the vision with speed and excellence.
— Annie E., SpringCM
 
 

 
 
Steven has one of the best product minds that I have seen. He has an incredibly effective way to approach a problem that most think is impossible to solve, look at it with vision, break it down to manageable pieces and deliver an amazing experience.
— Victor C., SpringCM
 
 

 
 
Steven’s ability to capture, develop, refine and communicate business strategy, needs, product management and “big picture” is among the best I’ve seen.
— Stacey L., iContact