Introducing gO/No-Go
The Opportunity Assessment
Multi-Tool
I am a big fan of and use the Opportunity Assessment frequently in my own engagements.
Now I want to share this innovative new Assessment product with you. If you are a
Product Manager or just need to think through a new product opportunity,
this is the perfect tool for you.
Why product opportunity assessments work
Use the Opportunity Assessment framework to quickly firm up your product decisions.
Are you struggling with product decisions?
Are you tinkering with a new idea but not sure it is worth exploring?
Are you considering a sizable new product investment?
Are you pitching your business to would-be investors and need to improve your odds?
Stop guessing - Stop stalling - Decide quickly
The Opportunity Assessment is a decision framework that helps Product Managers, entrepreneurs, and executives determine whether they have an idea worth chasing.
The Go/No-Go Assessment Multi-Tool can only deliver positive outcomes for your team
MOVE FORWARD
You may come away feeling supremely confident about your product's chances of success.
You are ready to begin validating your assumptions.
AVOID A MISTAKE
You may head off weeks or even months of wasted time and save yourself lots of money.
Start looking to discover the next great idea.
SPOT THE GAPS
You may quickly zero in on those parts of your idea that need more research.
Circle back, you need to dig deeper on those specific topics.
The Multi-Tool is easy to use.
You're already wrestling with the idea itself - you don't need more grief. Experience has shown that this is the best way to capture, distill, and then present your ideas - all with a single tool!
Why PowerPoint?
It may be another inconvenient truth but PowerPoint is still one of the most effective ways to summarize and share big ideas with others. When you choose the Opportunity Assessment for capturing and distilling your next big idea, why not do it right in a tool that also is designed for sharing?
>> Watch the video to see for yourself
Get your Multi-Tool today!
My PowerPoint-based product is ideal for product teams. Easily capture your notes and then present your results - it's loaded with tips and includes a full example.
“Our team needed a more systematic approach for evaluating all the new product ideas coming in from customers and our executive team. We found that the Multi-Tool allowed us to quickly assess these opportunities and to make better data based decisions about the product roadmap.”
A growing library of completed assessments
As part of this commitment to my customers and users, I am building a collection of Product Opportunity Assessments to share as examples. You may sample a few of them below or click to view our Assessment Library.
“The Opportunity Assessment [Multi-]Tool is a valuable framework to guide your thought process when considering the viability of potential opportunities. By focusing your review on the problem at hand, the market value of solving that problem, and the your strategy for capturing that market value it can quickly qualify opportunities before embarking on costly solution development.”
Recommended reading
12 Reasons to use the Opportunity Assessment
Product ideas are not unique to Product Managers. Many of us are pursuing product-related ideas for our current company or to start new businesses. Read through our list of reasons for putting the Opportunity Assessment to work for you.
Article from our blog PM Decisions
Complete an Opportunity Assessment for proposed new product
The Product Decision: Use Cagan's Opportunity Assessment to approach this product decision with more rigor and less bias.
Origin of the Opportunity Assessment
Marty Cagan gets the credit for creating this streamlined approach and I encourage you to read more on this and related topics in his book Inspired - How to Create Products Customers Love.
Introhub was an idea hatched by founders experienced in B2B sales and enterprise software start-ups. Paul Maurer, a proven entrepreneur in Chicago, joined two partners and helped launch Introhub to disrupt the $8B B2B complex sale, appointment setting market. For the first time, Introhub allowed sales professionals to pay for introductions to qualified decision makers.